一、成立背景 Background

近年来，随着国家、省大力实施名牌战略，我市拥有一大批国家级、省级名牌和名优企业，覆盖全市第二、第三产业，无论是其优质服务、技术含量、产品质量，还是市场份额，都是所属行业的龙头。

为了积极推进中山企业品牌质量建设，鼓励及发动更多名牌、质优企业走品牌发展之路，在中山市商务局指导和支持下，以政府引导、行业联动、企业参与、平台支撑等积极的组建方式，中山市名优品牌商务促进会（以下简称促进会）于2018年11月30日正式成立，目前拥有会员企业70多家。促进会致力于为全市名优品牌企业提供全生命周期服务，通过以“引进来、走出去”为发展战略，重点把握“一带一路”与粤港澳大湾区建设带来的新机遇，促进中山企业协同创新发展，不断提高中山名优企业的核心竞争力和社会影响力。

In recent years, China and Guangdong province have been implementing the strategies of promoting famous brand. Zhongshan city has a large amount of enterprises with national and provincial famous brands, most of which are in the secondary industry sector and the service sector. These enterprises have strong technological development teams, high quality service, and great products.

In order to actively promote more enterprises to take the road of brand development, under the guidance and support of Zhongshan City Bureau of Commerce, Zhongshan Business Brand Promotion Association (ZSBBPA) has established in November 2018. We are the bridge between the government and the enterprises, with platforms that assist the government to implement the policies and provide a series of necessary service for enterprises. Now we have more than 70 members, most of which are leading enterprises among their industries. ZSBBPA is committed to providing full life-cycle services to the top brand companies. With the development strategies of “Bringing In” and “Going Out”, and focus on the new opportunities of the policy of “One Belt, One Road” and the construction of Guangdong-Hong Kong-Macau Greater Bay Area, ZSBBPA devotes to promoting the collaborative innovation and development of Zhongshan enterprises, and continuously improving the core competitiveness and social influence of Zhongshan famous enterprises.

二、服务宗旨 Our Mission

①培育中山各行业龙头及隐形冠军品牌企业；

②引导及推动行业上下游产业链协同升级发展；

③引入产业链龙头企业推动名优企业共赢发展；

④引领名优品牌企业走出国门，树立有影响力的国际形象；

⑤充当政府和企业之间的沟通桥梁和链接纽带；

⑥认真贯彻各级政府及职能部门的政策法律法规，引导企业正向发展，忠诚于党。

1.Cultivate leading enterprises and champion brands in various industries in Zhongshan;

2.Guide and promote the coordinated upgrading of upstream and downstream industry chains;

3.Introduce leading enterprises in the industrial chain to promote the win-win development of famous enterprises;

4.Lead famous brand enterprises to go abroad and establish an influential international image;

5.Acts as a bridge of communication and link between government and enterprises;

6.Continuously implement the policies and laws to guide the development of enterprises.

三、业务内容 Our Service

①吸纳各行业龙头及隐形冠军品牌企业入会；

②协调及推动各行业的价值链、企业链、供需链及空间链的对接；

③深化品牌文化建设、品牌策划、宣传推广、品牌合作、品牌培训、质量提升；

④抱团参展、市场开拓（特别开拓“一带一路”国际市场）、招商引资、商务活动（培训及考察）、展览展示；

⑤学术研究、行业大数据分析、内贸流通优化、书刊发行、服务咨询、项目申报、企业融资及其他相关服务；

⑥政策宣传，承办及协助政府相关职能部门委托事项。

1.Enterprise Business Services: group exhibition, business inspection, overseas investment, procurement docking, trade&declaration;

2.Financing Legal Services: insurance, financing guarantee, accounting, legal consultation;

3.Technological Innovation services: university docking, intellectual property,  intellectualized reconstruction, inspection & testing;

4.Policy&Regulation Services: policy propaganda, policy consultation, project declaration, project acceptance;

5.Market Development Services: brand promotion, e-commerce, cross-border e-commerce, brand cooperation, industrial park incubation;

6.Enterprise Management Services: certification management, talent introduction, professional training, lean production.

四、行业类别 Industry categories

（1）智能电器行业；（2）脚轮行业；（3）照明行业；（4）五金行业；（5）锁具行业；（6）胶粘行业；（7）服装行业；（8）食品行业；（9）婴童用品； （10）体育用品； （11）IT行业； （12）酒店餐饮行业; （13）汽配行业；（14）现代商贸；（15）产业园地产

（1）Smart electrical industry；（2）Caster industry；（3）Lighting industry；（4）Hardware industry；（5）Lock industry；（6）Adhesive industry；（7）Clothing industry；（8）Food industry；（9）Baby products industry；（10）Sporting goods industry；（11）IT industry；（12）Hotel & Beverage Industry；（13）Auto parts industry；（14）Modern commerce industry；（15）Industrial park real estate industry

五、服务团队 Service team

六、下属服务平台 Service platform

七、工作开展 Work Implemented

八、联系我们 Contact us

地址：中山市中山二路民生大厦14楼05室

中山市小榄镇广源南路40号科技创业中心后座2楼

电话：0760-22114360

邮箱：zsbbpa@126.com

返回